If you’re new to the branding world you might be wondering.. ?
“okay I know i’m meant to get branding, but what are all these added things in designers branding packages….like what in the hell are brand guidelines?”
Girlie, that one item will actually be a lifesaver as you brand grows and evolves.
First of all, your brand guidelines is basically a pdf that breaks down each part of your branding (with a little summary of your brand) and how you should each item.
For example, in the Frinklys brand guidelines I provide you with a page showing your brand colors, their hex codes, and a little summary about what are your main colors vs your accents. This is important moving forward to not only make sure you are creating content using the right colors, but distributing colors as they were designed to be.
So lets jump into the 3 reasons why brand guidelines are essential.
- They teach you how to stay consistent.
Your guidelines give you all your logos, colors, fonts, and when to use them! We aren’t looking to color drop an image of your brand colors only for it to be way to many shades lighter or choose fonts that look similar enough to the brand fonts.
Brand guidelines keep your brand consistent and professional.
- Sets the standard use of your logos.
I have seen way too many times brands using their full logos on an image that could have easily just used a submark and ontop of that, its stretched and looks nothing like it should. Your brand guidelines give you a reminder of what logos to use when, and what not to do with them.
- Gives new team members or designers immediate insight into your branding.
If you’re looking to grow and expand in the future, this pdf is GOLD. When training or getting acquainted with new members you can simply send them your brand guidelines and be on the same page. Much easier than giving them just your main logo and a screenshot of your colors. Everything is detailed for anyone that is creating content / designs for you!
Everything included in your brand & web design packages are there to not only keep you organized but help you as your scale and grow!
Think your brand is ready for a glow up? Check out Frinklys brand and web design packages, now booking for Fall 2021!
