A lot has changed since the 2013 influencer era where we would “follow for follow” people we didn’t know just because the platform was new and was easy to grow.
Lemme tell you, people now are PICKYYY.
Even I wouldn’t follow someone that doesn’t provide me value or entertainment in some way (unless they’re the people from high school I still stalk every once in a while). The days of using hashtag #ootd and having the likes roll in is over. With new platforms popping up and old ones fading away, its more important than ever to not put all your eggs in one basket.
If one day instagram or youtube fades away / gets banned, and thats where all your followers and money is being made, you’re in for some deep shit.
So whats the secret?
Let’s be honest, everyone and their mother is an “influencer” these days, but…
The best known influencers that have continuously grown are those who have expanded to other platforms, diversified their source of income, and built their name as a brand rather than another person you just follow.
I would always always recommend for influencers to have a website and and email list, even if its just to share your favourite products, blog, showcase outfits, give discount codes etc. It’s time to get some personality filled branding done, showcase yourself as professional, and make sure your website is mobile friendly for all your followers viewing your content. Having that space that is owned by you, gives you endless opportunities to expand. With a solid email list, you have a group of individuals you can market future projects to without relying on a platform that could disappear.
Heres an example!
If you’re a photography influencer, consider creating a blog post or a short downloadable ebook showcasing the equipment you use. Hiding your content behind an email sign up form and sharing the link on your socials (ex: instagram highlights) helps others receive value, while you consistently receive an audience.
Um Lauryn I have zero time to be building a website or creating a design right now.
Lucky for you Frinklys offers unique personality filled website templates along with custom branding and web design services. All of our websites have a completely customizable mobile version, so you never have to worry about images that takeover the whole screen, or buttons that don’t work.
So Whats Next?