So you’re trying to brainstorm your brand color palette and all the “trendy colors” at the moment are calling your name! Let’s talk facts babe, your color palette can change the entire vibe of your brand… terrifying I know, but I promise this post is going to change the way you look at color.
For designers color is our way of playing with your potential clients emotions and attraction because guess what! 85% of shoppers place color as a primary reason for why they buy a particular product and it can increase brand recognition by 80%! Thats a big chunk weighing on a few “pretty colors”!
Before we get into the ways color can impact you and your brand, I think its incredibly important to start out with some strategy and analyzing before looking at anything!
Questions to think about as we dive into color!
What are 5 adjectives that you think describe your brand? Ex : Modern, calm, earthy, feminine, luxury etc.
What do you want your audience to feel when they see your brand? Ex: Happy, welcome, part of something exclusive, etc
Now just as something to go off of, what does your ideal colour palette look like? Keep those few colours you have in mind as we walk through the next steps!
For those of you who don’t have a kazillion hours to be sitting in art class learning colour theory, let’s take a quick look at the basics!
*Keep in mind colours have different meanings in different cultures, and genders usually have specific preferences as well!
When I build a color palette, the most important thing to me is personality, and longevity.
The brand has to feel like you, but also stand the test of time. Let’s be honest, neon green probably won’t be as trendy in 5 years as it is now. This is why when selecting colors, your neutral should always be your base.
60% of your colors should be neutral (2-4), 30% supporting colors (1-3), and accents should be 10% (1-2). Try to keep your brand between 3-6 colors. Here’s an example of Frinklys palette.
Now let’s loop back around! Looking at your initial idea for your colour palette, does it fit your brand and values? Can it stand the test of time? Does it feel like you?
